Amanda Nelson has been appointed as CEO of Vodafone Ireland, replacing Anne O'Leary, who will take up a prominent role with Facebook owner Meta next month overseeing EMEA sales and joining its leadership in Ireland.
Nelson, who has been with the telecoms giant for almost 25 years, will take up the role on 15 September.
Nelson joined Vodafone Japan in 1998, before moving to Europe to lead operations in the Netherlands, Malta and Hungary, where she has served as CEO and chair since 2018.
Vodafone said the Englishwoman had driven digital innovation through IT integration and transformation initiatives across the business, and led digital change in Hungary, especially in the education and healthcare sector during the pandemic.
Nelson is also an advocate of Vodafone's diversity and inclusion programmes and has supported various talent initiatives across the firm's EU markets.
Commenting on her new appointment, Amanda said: “I am delighted to be joining Vodafone Ireland at an exciting and pivotal time for the company as we continue to expand our connectivity and digital services portfolio during a period of profound transformation for business and society.
“As one of Ireland’s single biggest investors in new technology in the telecoms industry, I look forward to building on the growth trajectory at Vodafone and to further establish its position as a leader in digital innovation.
“I also aim to build on the legacy that Anne O’Leary has left at Vodafone with her accomplishments in terms of sustainability, supporting businesses, social partnerships and leading employee-centric policies.
“I’m also excited to be joining a team with a very strong product offering and customer-first approach, but also to further strengthen the leadership role that Vodafone plays in Ireland as a purpose-led organisation – fully committed to connecting businesses and communities for a better future.”
Vodafone Ireland reported turnover of €917.5m and adjusted earnings of €151.8m for the year to March 2021, down from €944.9m and €190.8m, respectively a year earlier due to lower roaming and visitor revenue during the pandemic.
The company has over 68,000 mobile contract customers, 13,000 fixed contract customers, and a total customer base of 2.35m. Vodafone Ireland made a loss on ordinary activities after taxation of €46.7m in 2020-21 compared to a €6.1m profit a year prior.
Vodafone Group has mobile operations in 25 countries and partners with mobile networks in 44 more, and has fixed broadband operations in 18 markets. The company employs some 2,000 people in Ireland.
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