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When Google first announced their plans for a wearable computer headset a number of years ago, the world's techno-geeks went berserk over the thought of being able to wear their computers on their faces. Nevertheless, reality came shining through when Google's prototype hit the streets in 2012. It turns out that Google Glass is not all some expected it to be. So why are we seeing a number of competitors starting to emerge? According to ZDNet's Charlie Osborne, competition for head-mounted displays (does such competition really exist?) is all about fashion rather than technology. Osborne cites US-based tech manufacturer Laforge, and its Icis headset, as an example. Apparently, the only bad thing Google Glass has going for it is the fact that it looks like a tech gadget rather than a pair of fashionable eyeglasses. Laforge hopes to compete directly with Google by providing a head-mounted display that no one will ever know is capable of taking your picture or recording video. As far as unsuspecting bystanders are concerned, you are just wearing fashionable eyewear. So what if the frames are little bulky? That might just be the latest thing out of Hollywood. All kidding aside, Laforge is very serious about putting out a headset that will compete directly with Google Glass. So much so that they have begun an $80,000 fund-raising campaign via Indiegogo – to date, they have raised about 10% of their goal. Another big difference with the Icis product is that it puts the display directly in the line of sight. Users will be looking through what appear to be a standard pair of eyeglasses, but with a computer display overlay that does not result in the unnatural eye movement that would give away what you're wearing. Laforge believes that this is the perfect way to create a headset display that’s incredibly discreet.