ABB White Paper – The Race to ROI

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The Race to ROI
Game-Changing Strategies to Generate Data Centre Revenue in Record Time


Since the start of the pandemic, the world's network traffic has increased tenfold. This growth has been driven by increased demand for lower network latency, enterprise cloud-based solutions, and IoT innovations just to name a few examples. In developed and emerging markets, the data centre industry is expected to grow by 9.5 percent CAGR between 2021 and 2027. This presents a golden opportunity for data centres fast enough to seize it.

This White Paper from ABB, reveals proven accelerating strategies for developing high-performing colocation data centres that generate ROI (return on investment) in record time.


In conclusion, time is the most critical factor in meeting the demand for more colocation data centres. Today's customer's expect to be up and running in less than a year. With technologies like modular architecture, this is possible.

The future of data centres affords ample opportunity for forward-thinking management to realise ROI sooner than usual. With the technologies and tools discussed in this paper, data centre owners and operators can add speed without sacrificing functionality, reliability or safety.

To find out more, read the full ABB white paper entitled: The Race to ROI: Game-Changing Strategies to Generate Data Centre Revenue in Record Time. This is available via the link found further down this page.

Learn more about ways to develop data centres quicker and generate revenue sooner by reading ABB's Article ‘ The Need for Speed' here.


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ABB is a leading global technology company that energises the transformation of society and industry to achieve a more productive, sustainable future. Our comprehensive portfolio of proven data centre solutions helps our data centre clients keep uptime up, outages out and disruptions to the absolute minimum so you won’t get left in the dark! With excellence stretching back more than 130 years, and 105,000 talented employees in over 100 countries, ABB can help you keep your data centre up and running smoothly, reliably and smarter.

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Published 8th June 2022