DAS Fire Undergoes Brand Refresh

In October 2024, DAS Fire joined Alpine, and as part of a shared ambitious growth vision, the company is now thrilled to share the news that it has undergone a brand refresh! As part of its revamped branding, DAS Fire has launched a new logo and is proud to announce that its new website is now live.

Alpine identified that data centres were a key target market for growth; as a result, the group approached DAS Fire, as a market leader in supplying fire detection and suppression solutions to data centres across the UK and Ireland.

Details of the refresh were communicated to DAS Fire employees at an event held in London back in April, where the team was also introduced to new company uniforms and merchandise, as well as being informed about plans for a new office.

The day was led by Joint Managing Director Paul Darke, who reflected on the company’s journey to where it is now and spoke about ambitions for the future. DAS Fire briefly caught up with Paul to ask him how he feels about the partnership with Alpine and how the company has progressed since joining Alpine.

“Six months into the partnership with Alpine and I’m really pleased with the results,” commented Paul.

“The team at Alpine are a great fit and we are seeing the benefits of working together. This brand refresh is a great example of what can be achieved in such a short timescale – well done to all involved.”

Speaking about the rebrand, Alpine’s CEO, Steve Nanda, said:

“It’s an exciting time for DAS Fire and this brand refresh seamlessly dovetails with their ambitious plans for growth.
The company is clearly on an upwards trajectory and we look forward to building on our partnership over the months and years ahead through the Alpine.”

To follow the latest updates from DAS Fire, make sure you follow its LinkedIn page.

About DAS Fire

DAS Fire, is a trusted leader in fire safety and protection solutions, dedicated to delivering cutting-edge services that safeguard lives, assets, and operations across diverse industries. Based in the UK, DAS Fire specialises in designing, installing, and maintaining fire protection systems tailored to meet its clients’ unique requirements. With a strong focus on mission-critical environments such as data centres, we combine technical expertise with innovative solutions to ensure compliance, reliability, and uninterrupted operations.

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