C4L’s branding featured on ITV4

Apr 29, 2014

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Shane Byrne takes the opening rounds of the British Superbike Championship Bournemouth, Dorset, United Kingdom – Easter holiday weekend saw C4L-backed Shane ‘Shakey’ Byrne, lead rider for PBM’s Rapid Solicitors Kawasaki team win both of the opening races at the opening round of the British Superbike Championship at Brands Hatch. Local IT infrastructure company C4L saw their logo’s exposed to the thousands of viewers on site and live on ITV4. Stuart Easton, the team’s second rider also had a fantastic result, collecting a 5th and 6th place result, putting the team mates in first and fourth overall in this year’s championship. After a difficult qualifying session on Sunday, both Shane and Stuart had work to do in the race, coming from 13th and 23rd on the grid in the first race. Shane fought through the field and both benefitted from a stoppage mid race to clear oil from the track. Once he hit the front the victory was secured and C4L were extremely proud to see him receive his trophy and obligatory champagne on the podium. The racing was even closer in the second race, with the first 6 riders within 5 seconds of one another at the chequered flag, which Shakey once again claimed. The British Superbike championship is the highest profile motorsport series in the UK with extensive television coverage and race day crowds of over 40,000 people. Last weekend’s first round of the BSB held at Brands Hatch featured extended live British Eurosport broadcast and highlights on ITV4 which will continue throughout the season. Paul Bird started the PBM team twenty years ago and he is the most successful manager in British motorsport history, with such a great start in the championships yesterday, local sponsors C4L are hoping for a record-breaking 2014. Simon Mewett, CEO of C4L, said: “We are thrilled that Shane claimed both of the race victories at the opening round of the BSB championship. This was the first race featuring C4L’s logos on the bike, we were delighted it was such a success and are bursting with pride as sponsors of such a great team. As a growing technology company headquartered on the South Coast there is a fantastic synergy between the team’s power and speed on the track and the performance of C4L’s technology and our new network, coreTX.” Follow @C4Lmotorsportto keep up to date with the PBM team and to view pictures of the bike from this weekend's event. About C4L C4L is a leading data centre colocation and connectivity solutions provider, with access to over 100 UK data centres and more than 300 globally. C4L offer a range of services including colocation, connectivity, cloud and communications. With their own data centre located on the South West coast and a fully privately owned, high-capacity, 1-100Gb capable fibre-optic network, utilising equipment from leading technology vendors such as Juniper, Extreme and Cisco. This network called coreTX, links multiple data centres across the UK using a diverse fibre optic backbone and DWDM technology to provide very high performance. C4L clients include government agencies, FTSE 250 companies, international financial institutions, system integrators, top 100 VARs, resellers and many of the UK's network carriers. Our entire business is committed to customer satisfaction and quality of service and we have achieved certifications such as ISO9001 & 27001 to demonstrate this. C4L was the 2012 winner of HSBC's South West Business Thinking initiative, and has been ranked in the Deloitte Technology Fast 50 and Fast 500 EMEA, as well as the Sunday Times Microsoft Tech Track 100. For more information visit www.C4L.co.uk/pror tel: Jade Yarham +44 (0) 8000 470 481 Ext 736